Amazon for a long time, has been the go to for eCommerce. Over the past year, I have seen Amazon used to buy textbooks, makeup, movies...and even a wedding registry on Amazon. Crazy how this website has become so ingrained into our day to day culture.
Now Google is seeing a business opportunity in an online shop. Google has been speaking to some major American stores such as Macy's about starting an online store offering one day shipping opposed to Amazon's 1-2 day shipping for Prime members, a 79 dollar annual membership fee. Google also wants to add another component into their online retail experience, coupon and using droid phones as electronic wallets.
Google has been doing a very good job of using different Google technologies to promote already existing technology. such as using their web browser to promote their search engine or their search engine advertising for the web browser.
This seems like another Google innovation for the World to watch out for, but while seeing all these articles about Google taking the next step to become bigger and better. It seems like soon, Google will over extend it's reach.
http://www.news24.com/SciTech/News/Google-considering-online-shopping-20111202
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